My Idea

My idea is a realist narrative advert with a modern style, the story is to have a girly inside location at the start which a group of female young adults group together in gradually, each person will have a can of Diet Coke with them and this will be clearly displayed in all of the shots taken.

 

The group of girls will be enjoying themselves carrying out girly tasks as though they are getting ready for an evening out, but there will be one friend missing. There will be music played from the start of the advert, my first song idea was to have the 'girls just wanna have fun' track as this links well to the theme of the advert and its about girls having fun. After about 25 seconds of the advert progressing there will be a sound effect of a door slamming and the missing friend runs into the room, the music will stop and the group will go silent, this is because she has walked in and doesnt have a Diet Coke in her hand. Therefore one girl throws a can at her then everything carries on as normal, the music will then continue and fade out till the end of the advert.

The advert will last 60 seconds, include the song 'girls just wanna have fun' and also the original Coca-Cola theme tune right at the end. The advert will have the tagline of 'love it light' which is a tagline that has been used in previous Diet Coke adverts, the tagline works well with my idea because it indicates that the girls do love it light as they love Diet Coke and enjoy drinking it.

During the editing process I think it would be a good idea to leave the advert in colour but up the contrast of the shots so that its very colourful and inviting, whilst still sticking to a theme of red and silver to match the Diet Coke can. I would like to use slow motion effects to slow down the throwing of the coke can to make it more dramatic and exaggerated. The edit will use short, snappy shots that will all fit together well, this will make the advert up beat and match the soundtrack.